Saab Off Life Support, Rx Is Loyalists

By: Bill Lehner. This was posted Wednesday, March 3rd, 2010

After our last post on the dying nameplates in the auto industry, alert reader AJ Murphy of Just Saab of Cincinnati (www.justsaab.com) pointed out that the Spyker Cars NV acquisition of Saab was consummated on February 23. Quite so, and this week’s Automotive News (www.autonews.com/) carries additional details.

Mike Colleran of Saab Cars North America agrees in the piece that appealing to Saab loyalists may be the first priority in healing the brand’s wounds, which grew during a six month “no supply” period that the 218 dealers were anxious to end. AN also reports that Saab will return to leasing after it finishes a financing agreement with GMAC Financial Services. This is necessary for inventory uptake in the face of two years of sharp sales drops (35 percent in 2008, 59 percent in 2009).

We wish a rejuvenated Saab the best of luck in this uncertain economic environment.

Tags: , , ,

Leave a Reply